Privacy Policy

Effective Date: December 18, 2025

Welcome to Lily & Crumb (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, disclose, store, and protect personal information you provide when you visit our website or use our services, including placing online orders for baked goods. We take your privacy seriously and are committed to protecting your personal information in compliance with applicable law, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By accessing or using our website or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Personal Information You Provide Directly

Name
Email address
Phone number
Billing and delivery address
Payment information (processed through third-party payment processors)
Order details (e.g., items ordered, delivery instructions)

Automatically Collected Information

IP addresses
Device and browser information
Cookies and similar tracking technologies (see Section 7)

This information may be collected when you place an order, create an account, sign up for newsletters, contact us, or otherwise interact with our site.

2. How We Collect Your Information

We collect personal information through:

Online forms (e.g., checkout, contact forms)
Order processing systems
Cookies and tracking technologies on our website
Communications you send to us (email, phone, etc.)

We do not collect personal information unless you voluntarily provide it.

3. Why We Collect Personal Information

We collect and use personal information for the following purposes:

To process and fulfill your orders
To communicate order updates and respond to inquiries
To send newsletters, promotions, or transactional communications (where consent has been given)
To improve our website, products, and services
To comply with legal and tax requirements

We only collect the information necessary to fulfill these purposes.

4. How We Use and Share Your Information

Use

We use your personal information to:

Complete transactions and deliver your orders
Provide customer support
Improve our Services and website functionality
Send you communications you agree to receive (and allow you to opt out)

Sharing

We may share personal information with:

Service providers (e.g., payment processors, delivery partners, website hosts) to fulfill orders
Legal authorities if required by law or to protect our rights
Analytics providers to improve user experience

We do not sell your personal information to third parties.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

Recognize you when you return
Improve website performance
Analyze how visitors use the site

Cookies may be “essential” (necessary for site operation) or “non-essential” (e.g., analytics). You can manage cookie preferences through your browser or a cookie consent banner.

We disclose the general use of cookies here for transparency — including any placed by third-party tools like analytics software — and the ability for users to control cookie consent.

6. Consent and Withdrawal of Consent

By using our site or providing personal information, you consent to its collection and use as described in this policy. You may withdraw consent or change your preferences by contacting us (contact info below). Withdrawal of consent may affect your ability to use certain features or services.

If you no longer wish to receive marketing communications, you can unsubscribe via the link in those messages or contact us directly.

7. Data Security and Retention

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. This includes appropriate technical and organizational safeguards.

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.

8. Your Rights Under Canadian Law

Under Canadian privacy law (including PIPEDA), you have the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Withdraw consent (subject to legal or contractual restrictions)
Inquire about how your information is used or shared

To exercise these rights or make a privacy request, contact us using the details below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised Effective Date. Continued use of the website after any update means you accept the revised policy.

10. Contact Us

If you have questions about this Privacy Policy, to make a privacy request, or to withdraw consent, please contact:

Lily & Crumb
Email: lilyandcrumb@gmail.com